“SEO is too difficult and not worth it” Is it?
SEO is not that complicated. It’s easy – or at least the basics. But the basics aren’t enough to put you in the rankings, are you?
It’s not, not as you think!
Here’s the truth:
Most people who manage websites have a limited understanding of SEO, so you often just need the basics to be successful.
In this article, you will learn the five basic steps to SEO success:
- Search for what your customers want and are searching for.
- How to Optimize Your Website for Your Target Keywords
- This is how you make sure your website is accessible to search engines and users
- How to get other websites to link to your website, and finally:
- How to Measure Your SEO Success?
Step 1: Find out what your customers are really looking for
You can’t optimize your website without knowing what your customers are looking for – that’s obvious.
How do you know? The best starting point is common sense.
Imagine you run a hotel in Mumbai, India. It doesn’t take an SEO genius to guess that your customers are probably looking for things like:
“Hotels in Mumbai”
“Accommodation in Mumbai”
Think about what your customers are looking for and write down your ideas on a notepad before doing anything else. You could even ask them directly.
You don’t have to go too far here – a handful of ideas are enough.
- Find out how people most often search for your business
- Understand other ways people search for the same subject
- Dive deeper into your customers’ more detailed search queries
- Find popular and interesting topics in your area
- Expand your keyword list by literally searching elsewhere
- Understand the metrics behind the keywords you target
Learn more about keyword research.
Keyword research is an essential aspect of search engine optimization and can be daunting for beginners. However, understanding the basic concepts and metrics is a must for any website owner who wants more organic traffic.
Once you’ve figured out the keywords you want to rank for and the researchers who expect you to enter them when you type them into Google, you’ll need to assign those keywords to the pages of your website. It’s worth creating a map (in a spreadsheet or other file) that links each keyword in your plan to a page on your website.
Step 2: Create search-optimized pages
Keyword research is just the first step to attracting more organic search traffic.
You should also make sure that your pages are well structured and satisfy the person behind the search to get a ranking for the keywords you have selected.
Your optimization efforts should start by ensuring that your visitors benefit from the user experience (UX) offered by your website. Use a design and typography that facilitate the consumption of content and remove unnecessary elements such as pop-ups, activation fields, etc. that can bother your readers.
On-page optimization is the next step in your SEO strategy.
Even targeting the most profitable keywords with the “best” content will not help you if your pages are not optimized for search engines.
Configuring your pages for search engine success includes:
- Create content that matches the research intent.
- Use short, descriptive URLs
- Create convincing meta titles and descriptions
- Use headers and sub-headers to create a logical structure
- Optimize your photos
- Set up the scheme
Step 3: Make sure your website is accessible to search engines and users
When doing SEO, it is important to remember that you are working for two separate clients – your human readers and the search engines that will index your website.
As robots become smarter and more human, there are still many differences between the two. Therefore, your goal should be to create a positive experience for people and robots.
It can be difficult to figure out how to create bot-optimized pages. For this reason, it is important to understand the functions described in the following sections. However, I recommend that you delegate them to a professional (preferably a developer).
Following are some tips for you guys to start with a great kick start
a) Make sure your website loads quickly
b) Make sure your website is mobile friendly
c) Install an SSL certificate
d) Create a site map
e) Download a robots.txt file
f) Internal link between publications and relevant pages
Step 4: Create backlinks from other websites
Linking is essential to the success of your SEO strategy. So if you’re ready to spend resources (time, money, etc.) on content creation, you should also be prepared to spend at least as much time promoting and generating links to your content.
Why? Because it is clearly proven that backlinks are one of the factors that have a strong impact on Google’s ranking algorithm.
Even Google admits that backlinks are one of the three most important ranking factors.
There are many tactics that you can use to refer other websites to your website. Some are more legitimate than others. However, before you start choosing link building hacks, take the time to examine and analyse how your competitors are building links.
It is important that you use your competitors, as each niche is different and the tactics that work well in one niche may not be as effective in yours.
When you’re done, consider some of the tactics below.
a) Clear links of lower content
b) Guest Blogging
Frequently Asked Questions:
Que. What is SEO and how does it work?
SEO is an acronym for search engine optimization. This is the process of optimizing your website to get organic or unpaid traffic from the search engine results page. To this end, search engines analyze or crawl different websites to better understand what they are.
Que. How does SEO work step by step
Following is an SEO strategy.
Step 1: Make a list of keywords.
Step 2: Analyze the first page of Google.
Step 3: Create something different or better.
Step 4: add a hook.
Step 5: Optimize for SEO on the page.
Step 6: Optimize for research intent.
Step 7: Make your content look fantastic.
Step 8: Create links to your page.